A vendor (from the French "vendre": to sell) is any person or company that sells goods or services. These can be products such as e-books, electronics, seminar participation, clothing or similar.
Through the AffiliCon ordering process, the Vendor makes its products or services available to its end customers and/or a network of Affiliates.
Affiliates promote the Vendor's products and receive a commission from the Vendor for each product sold. The vendor determines the amount of the commission and publishes it on the marketplace together with its product.