Legal background
If you use our connections (e.g. for email marketing), you should check whether you are allowed to use the data of your customers. Without the consent of the buyer, you may only advertise products that are similar to the products that the customer previously purchased (Section 7 (3) No. 1, 2 UWG). If you also carry out marketing with the buyer's data, you must obtain consent for this via a checkbox. This makes you DSGVO-compliant.
However, in many cases it is questionable when two products are defined as "similar" to each other. We recommend that you seek advice from a lawyer if you are unclear.
Activate optional checkbox
1. go to "Edit" → "Advanced settings" → "Order form" in the corresponding product and activate the checkbox on the order form.
Please note our instructions for this feature. You can find them under the question mark next to the activation button.
Click on "Newsletter settings" in the blue tab on the left.
3. Here you can enter and save a desired wording for the checkbox in five available languages (German, English, French, Italian and Spanish). Your buyers will see this text on the order form as soon as they give their consent to receive newsletters.
Alternatively, you can adopt our standard wording by clicking on "Used template for DE". The standard text is also available in the five languages mentioned above. Please note that you enter your own company name instead of {{enter trader or company name}}. enter your own company name.
On the order form, your buyer will now see a newsletter checkbox.
As soon as the buyer wants to subscribe to the newsletter and ticks the checkbox, he sees your stored text and can enter his e-mail address.
